Joint Promotion

Images from: ThinkNoLimitMarketing Coaching Blogger

Sometimes, it is important to judge if it is worth to do joint promotion. It is easy to find that there are many companies doing joint promotion without any relevance, fail to create synergy or leverage something from each party. In running a joint promotion, marketers should find company with similiar target segment and similar brand image in order to generate positive and mutual jet-so to each other.

Another adv shows how irrelevant products putting togething in a joint promotion. It is really hard to draw extra sales because of that jet so - ScnDisk x Haagen Dazs!

1. Should find promotion partners that share the similar brand image or target customers or target market so that there is real synergy!!
2. Relevance is the important basic requirement for every promotion.
3. Let's not do promotion for promotion sake.
4. Avoid doing me-too promotions with the same products or jet-so giveaway, such as Ocean Park Halloween or Hello Kitty souvenir.